For Puma’s Slipstream campaign, which brought together major celebrities including Neymar, Riadh, and Nessi, the concept was set in a galactic universe, imagined as a boarding for space.
My role as stylist was to design original costumes capable of embodying this futuristic aesthetic while coherently integrating iconic Puma pieces. The creative approach combined diverse techniques — 3D modeling, embroidery, and engraving — to create unique looks that fused innovation, performance, and fashion identity.
The ultimate goal was to highlight the Slipstream sneakers, the true centerpiece of the campaign. Each outfit was designed to complement and enhance the sneakers without ever overshadowing them. The Slipstream remained at the heart of the visual narrative, the element tying together the entire galactic universe.
We therefore:
