ÉDITO FUTUR

Mission :

Work with Brands

Client :

Édito Futur

Date :

June 2022

Creative Direction – “L’Édito Futur”

At the edge of two eras, “L’Édito Futur” opens a door to a creative and mysterious future, infused with cyberpunk and post-apocalyptic influences. The young talents embody a generation ready for transition — confident, detached, and visionary — evolving within a minimalist, muted environment. We therefore:

• Conceived and directed the full creative and editorial vision of the shoot • Explored the dialogue between human fragility and futuristic resilience

• Crafted a visual language that reflects a new, conquering form of creativity

• Positioned the editorial as an aesthetic guide to tomorrow’s world

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ÉDITO FUTUR

Mission :

CREATIVE DIRECTION

Client :

Édito Futur

Date :

June 2022

Creative Direction – “L’Édito Futur”

At the edge of two eras, “L’Édito Futur” opens a door to a creative and mysterious future, infused with cyberpunk and post-apocalyptic influences. The young talents embody a generation ready for transition — confident, detached, and visionary — evolving within a minimalist, muted environment. We therefore:

• Conceived and directed the full creative and editorial vision of the shoot • Explored the dialogue between human fragility and futuristic resilience

• Crafted a visual language that reflects a new, conquering form of creativity

• Positioned the editorial as an aesthetic guide to tomorrow’s world