Creative Direction for Euphoria
Euphoria unfolds in a post-human world where nature has reclaimed its rights. In this lush environment, a lone heroine emerges — both fragile and powerful — symbolizing rebirth and the harmony rediscovered between humanity and the earth.
The creative direction explores the mystical connection between woman and nature: a fluid, instinctive, almost magical relationship where every movement and breath becomes a dialogue with the living world.
The aesthetic blends organic softness with warrior-like strength, embodying the quiet power of a woman in symbiosis with her surroundings. She stands as a symbol of resilience, raw beauty, and freedom — a reminder that nature, like femininity, always finds a way to rise again.
We therefore:
