Creative Direction for Adventure

The creative direction highlights the outdoor and all-terrain spirit of the brand, emphasizing its ability to bring together multiple generations around a shared mindset — one of adventure, determination, and inclusivity.

The silhouettes, composed of layered technical garments and sporty accessories, embody resilience, boldness, and freedom of movement. The campaign celebrates a collective energy where exploration becomes a universal language.

We therefore:

• Developed a creative direction centered on adventure and discovery
• Highlighted the brand’s outdoor and all-terrain essence
• Emphasized the campaign’s transgenerational and inclusive dimension
• Created a strong visual universe inspired by trail culture and team spirit

‍