Creative Direction for Facom – Campaign

‍For the Facom campaign, the goal was to reinvent the image of everyday tools and transform them into something visual and desirable. As creative director, my role was to go beyond functionality and give the brand an aesthetic, avant-garde dimension. Designed for street marketing and metro spaces, the campaign had to immediately capture the attention of passersby. The challenge was to break away from the traditional codes of the industry to deliver a strong, impactful, and memorable identity. The guiding idea was to play with graphic design — reworking, stylizing, and elevating the tools so they became true visual symbols. This graphic approach allowed us to give the brand a fresh identity, positioning it in a more creative and contemporary register. We therefore:
• Defined a creative direction that turned tools into aesthetic objects
• Designed a campaign for street marketing and metro, built to grab attention
• Developed an avant-garde visual universe for the industry
• Used graphic design as the central language of the campaign

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