Paying homage to the world of the circus and the magic of Christmas, Printemps’ Digital Fashion collection becomes the bridge between two timeless universes — both creators of dreams, wonder, and joy.
The goal was to highlight the 3D garments and the innovative technology behind them, as this collection exists exclusively in digital form. The creative direction integrated the circus imagination into a technological universe, merging ancestral art, festive tradition, and futuristic fashion consumption.
This project positions Printemps as a pioneering reference, at the forefront of a creative world already leaning toward the metaverse.
We therefore:
