Direction artistique pour Incxnnue – Shooting
For the Incxnnue shoot, the challenge was to design a strong creative direction that staged a real clash of eras: the medieval world contrasted with modern 3D aesthetics. The concept was built around the tension between opposites — the strength of iron and armor set against the innovation of 3D textures. This duality created a unique visual language, both raw and futuristic. At the heart of this contrast, the models embodied softness and elegance, serving as a counterbalance to the intensity of the setting. Their presence highlighted the refinement of the brand’s universe, while keeping the focus on the bags as the central pieces of the shoot. We therefore:
• Defined a creative direction based on the clash between medieval codes and 3D design
• Combined the strength of iron and armor with futuristic 3D elements
• Balanced the visual intensity with the softness of the models
• Ensured the bags remained the focal point of the imagery
Direction artistique pour Incxnnue – Shooting
For the Incxnnue shoot, the challenge was to design a strong creative direction that staged a real clash of eras: the medieval world contrasted with modern 3D aesthetics. The concept was built around the tension between opposites — the strength of iron and armor set against the innovation of 3D textures. This duality created a unique visual language, both raw and futuristic. At the heart of this contrast, the models embodied softness and elegance, serving as a counterbalance to the intensity of the setting. Their presence highlighted the refinement of the brand’s universe, while keeping the focus on the bags as the central pieces of the shoot. We therefore:
• Defined a creative direction based on the clash between medieval codes and 3D design
• Combined the strength of iron and armor with futuristic 3D elements
• Balanced the visual intensity with the softness of the models
• Ensured the bags remained the focal point of the imagery