Styling for Vans – Campaign

For this energetic and colorful campaign, the goal was to keep the sneakers at the center of attention while infusing a joyful, free-spirited vibe true to Vans’ DNA.

The visual universe evoked the madness, uncertainty, and innocence of adolescence, playing with its codes and attitudes. The set design — with decorative elements and bold backgrounds — created a harmonious blend between the two models and their environment, immersing the viewer in a playful and vibrant atmosphere.

The sneakers, with their clean and timeless lines, were highlighted through bold styling choices: bright colors, striking prints, high socks, and baggy silhouettes — subtle nods to the skate culture where the brand has left a historic imprint.

We therefore:

• Developed joyful and colorful styling in line with Vans’ identity
• Designed a harmonious set to ensure the sneakers remained the main focus
• Highlighted the shoes through strong associations of colors and prints
• Integrated subtle references to skate culture, a cornerstone of the brand’s heritage

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