The goal of this shoot was to move Schott beyond its exclusively streetwear image and anchor it in a more elegant aesthetic, thereby broadening its audience.
The concept illustrates an unexpected encounter between urban high society and rural life. The brand’s iconic bomber jacket becomes the centerpiece, showcasing its versatility and ability to adapt to hybrid environments — at the crossroads of suburb, countryside, and capital city.
Two young models with bourgeois allure navigate this unusual setting, their attitudes oscillating between provocation and feigned boredom. This contrast reinforces the artistic direction: proving that Schott can transcend its traditional codes and establish itself in a more refined register without losing its strong identity.
We therefore:
