Creative Direction for Kickers – Reveals Talent

The Reveals Talent campaign aimed to breathe new life into Kickers by highlighting young musical artists through their favorite Paris districts and personal spots. Each location became a reflection of their universe, directly connected to the urban culture that inspires them.

Inspired by the rising Parisian pop and hip-hop scene, the campaign combined the authenticity of the neighborhoods with the creative energy of the artists. Kickers’ iconic models were showcased in photos and videos where their refined simplicity contrasted with the vibrant spontaneity of the talents who wore them.

This project stood as an ode to youth, to its boldness and extravagance, while positioning Kickers as a brand able to connect with a generation in constant motion — at the crossroads of heritage and modernity.

We therefore:

• Developed a creative direction centered around the artists’ favorite districts and spots
• Highlighted Kickers shoes through the visual universe of Paris’ pop and hip-hop scene
• Built a narrative between the brand’s refined simplicity and the exuberance of the talents
• Positioned Kickers as a brand deeply connected to youth and its creative energy

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