Creative Direction for Kappa – “La Vita Moderna” Campaign

For the La Vita Moderna campaign, the goal was to merge the Italian world of automotive design with Kappa’s athletic DNA, while attracting a more elegant and refined audience to the brand. The intention was to redefine Kappa’s image by giving it a more premium dimension, without losing its urban energy and sporting spirit.

The concept celebrates the Italian art of living — a balance between sophistication, passion, and ease — by blending the elegance of automotive aesthetics with the spontaneity of modern streetwear. In a clean, luminous set design, the confident attitudes of the models embody a sense of freedom, modernity, and timeless allure.

We therefore:

• Developed a creative direction that fuses sport, elegance, and Italian design
• Positioned Kappa toward a more refined and fashion-conscious audience
• Merged the spirit of motorsport with the freshness of streetwear
• Created a timeless aesthetic balancing performance and sophistication

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