Creative Direction for Kappa – “La Vita Moderna” Campaign
For the La Vita Moderna campaign, the goal was to merge the Italian world of automotive design with Kappa’s athletic DNA, while attracting a more elegant and refined audience to the brand. The intention was to redefine Kappa’s image by giving it a more premium dimension, without losing its urban energy and sporting spirit.
The concept celebrates the Italian art of living — a balance between sophistication, passion, and ease — by blending the elegance of automotive aesthetics with the spontaneity of modern streetwear. In a clean, luminous set design, the confident attitudes of the models embody a sense of freedom, modernity, and timeless allure.
We therefore:
