For this campaign, the objective was to perfectly showcase the sports equipment, worn by professional players who are both its users and its ambassadors.
The official presentation of Adidas’ new football and lifestyle range was carried out with iconic players from the French professional league. The styling had to balance technicality and appeal, highlighting the brand’s image while staying true to the universe of its ambassadors.
Set in football-specific environments, the campaign presented different aspects of the collection: pre-match tracksuits, football boots, goalkeeper gloves, as well as pieces that highlight the spirit of the game itself.
We therefore:
