Styling for Diesel x VICE

For the Diesel x VICE campaign, the goal was to bring the brand closer to its community by exploring a more artistic and conceptual territory than usual. This collaboration highlighted the creatives of tomorrow — artists, designers, thinkers — within a universe where individuality and collectivity coexist in harmony.

Designed as a new daily essential, the collection merges workwear influences, oversized silhouettes, and utilitarian elegance, while remaining adaptable to any situation. The shoot, set in an environment inspired by a contemporary artist’s studio, showcased the raw creativity and energy of a diverse group of young talents.

The styling aimed to create a true sense of family around the project — uniting the communities of both Diesel and VICE through a shared spirit of openness, freedom, and expression. Work, passion, and collaboration were celebrated as the driving forces behind success and creativity.

We therefore:

• Styled the Diesel collection around an artistic and collaborative universe
• Developed a workwear-inspired, oversized, and versatile aesthetic
• Highlighted the creative diversity of a new generation of talents
• Turned the collaboration into a symbol of unity between fashion, art, and contemporary culture

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