For the launch campaign of the new Pop internet box, the goal was to highlight all generations while creating a modern, accessible, and resolutely pop identity.
The video campaign drew directly from pop culture and its uses: video game clips, fitness tutorials, vintage films, streamers, sports commentators… Each sequence reinterpreted the word pop in its own way, creating a dynamic and familiar narrative.
Styling played a central role in visually anchoring this diversity: colorful, intergenerational, and inclusive looks that allowed everyone to see themselves reflected through the characters. The idea was to reinforce Free’s image as a popular brand capable of speaking to all audiences while staying modern and creative.
We therefore:
