For this campaign, the goal was to preserve Niska’s strong DNA while bringing his natural audience closer to the Boohooman universe.
Designed as a true immersion into American hip-hop culture, the Boohooman x Niska collaboration showcased a streetwear collection that was both distinctive, bold, and colorful. The styling was created to reflect the artist’s power, confidence, and charisma, while keeping the pieces accessible and desirable for his audience.
The set design, infused with the codes of the music world, reinforced this identity by creating a universe where fashion and music meet — giving the campaign an authentic and unifying dimension.
We therefore:
For this campaign, the goal was to preserve Niska’s strong DNA while bringing his natural audience closer to the Boohooman universe.
Designed as a true immersion into American hip-hop culture, the Boohooman x Niska collaboration showcased a streetwear collection that was both distinctive, bold, and colorful. The styling was created to reflect the artist’s power, confidence, and charisma, while keeping the pieces accessible and desirable for his audience.
The set design, infused with the codes of the music world, reinforced this identity by creating a universe where fashion and music meet — giving the campaign an authentic and unifying dimension.
We therefore: