For the Summer Memories campaign, the goal was to immerse each artist in a pop and sunlit universe, staying true to Deezer’s visual identity. The styling aimed to create real harmony between the different personalities without ever altering their essence, while evoking the lightness and warmth of the summer season.
Featuring renowned artists set against colorful backdrops, the campaign promoted a playlist with pop-rock sounds. The outfits, designed in a summery and springlike spirit and complemented with beach accessories, infused the visuals with a nostalgic and joyful atmosphere — reminiscent of summers defined by sharing, music, and good vibes.
We therefore:
