Styling for H&M – Move
H&M showcased its Move sports and fitness collection through a dynamic, high-energy video where motivation and determination merge to create true synergy between body and mind. New challenges, learning, and self-improvement were the driving forces, illustrating the idea that anything becomes possible through the power of movement.
The challenge was to highlight the brand within its athletic universe while making it aspirational from a lifestyle perspective. Styling had to strike a delicate balance: elevating the campaign’s celebrity ambassadors while integrating a large number of extras to create a credible and immersive collective atmosphere.
Each look was designed to reflect both performance and accessibility, ensuring the collection could inspire not only sports enthusiasts but also those wearing it in everyday life.
We therefore:
