Styling for Uber Eats x SCH For the Uber Eats x SCH collaboration, the concept was built around 3 outfits, 3 videos, 3 targets, 3 segments. The idea was to play with the different facets of the artist: showing him as he could be in real life, while also reflecting the way the public imagines his character. Each outfit was designed to embody a specific segment, creating a visual narrative that spoke directly to different audiences. Through styling, I translated SCH’s personality into three distinct aesthetics, while maintaining consistency with his overall image. This approach blurred the line between the man and the persona, making the artist both more relatable and multidimensional within the campaign.
Styling for Uber Eats x SCH For the Uber Eats x SCH collaboration, the concept was built around 3 outfits, 3 videos, 3 targets, 3 segments. The idea was to play with the different facets of the artist: showing him as he could be in real life, while also reflecting the way the public imagines his character. Each outfit was designed to embody a specific segment, creating a visual narrative that spoke directly to different audiences. Through styling, I translated SCH’s personality into three distinct aesthetics, while maintaining consistency with his overall image. This approach blurred the line between the man and the persona, making the artist both more relatable and multidimensional within the campaign.