For Carte Blanche by Adidas, photographer Louise Carrasco invited me to take on the styling. The challenge was to understand her artistic vision and create harmony between Adidas’ codes and the message she wanted to convey through her images.
The work consisted of translating into the outfits the core values of the series: freedom, love, dance, and joy. Each styling choice was designed to reflect the positive and inclusive energy of the project while staying true to the brand’s identity.
Eclectic and vibrant, Carte Blanche is an ode to color and togetherness, set against a modern urban backdrop. Shining with light and positive vibes, the shoot was inspired by the freedom of a youth open to cultural blending. The young models embodied this collective energy, taking over the streets with a naïve yet touching nonchalance, radiating solar energy.
We therefore:
