For this collaboration between Vitality and Adidas, the objective was to showcase the football jersey while anchoring it within a lifestyle universe.
The shoot took place in a raw, urban setting — a reflection of modern Paris. The collection, inspired by both the world of football and the codes of hip-hop, was designed as a bridge between sport and culture.
A group of young models embodied this hybrid spirit: athletic silhouettes combined with urban looks, seamlessly integrated into this contemporary landscape. The balance between spontaneous attitudes and more structured scenes created a credible and inspiring image — one in which a metropolitan youth, eager for novelty, exploration, and freedom, could easily recognize themselves.
We therefore:
