Creative Direction – Collaboration with Doomams
For Doomams, the goal was to mark his rebirth as a solo artist after the separation of his group. The idea was to build a visual universe that reflects his strength, introspection, and resilience — a world that feels like an extension of his personality and creative depth.
The concept was set in a post-apocalyptic world, a metaphor for both an ending and a new beginning. Amid the ruins — remnants of a fallen era — Doomams stands as the last survivor, embodying humility, hope, and determination. His oversized and raw silhouettes express the balance between quiet strength and human vulnerability, echoing the tension between destruction and renewal.
The creative direction aimed to mirror his evolution, capturing his essence as an artist who doesn’t simply endure change but transforms it into creative energy. Every visual, every texture, and every detail contributes to telling his story — that of a man who remains, adapts, and redefines himself.
We therefore:
A project designed as a reflection of the man he has become — strong, thoughtful, and deeply attuned to his time.
