Creative Direction for Alizée – Shooting
For the shoot with Alizée, the goal was to transform her image as an athlete into a true fashion statement. The idea was to project her beyond her status as a tennis player, allowing the public to see her as a model, capable of embodying a strong fashion aesthetic. The approach was to reveal the different facets of her personality and image: combining athletic power, elegance, and modernity. Each setup and outfit was designed to give her a new aura, highlighting her ability to move beyond her original universe and establish herself within the fashion world. We therefore:
• Defined a creative direction focused on fashion, beyond sports
• Styled Alizée to showcase her multiple facets
• Built an image that projects her as a model
• Created visuals where elegance and athleticism meet in a coherent aesthetic
Creative Direction for Alizée – Shooting
For the shoot with Alizée, the goal was to transform her image as an athlete into a true fashion statement. The idea was to project her beyond her status as a tennis player, allowing the public to see her as a model, capable of embodying a strong fashion aesthetic. The approach was to reveal the different facets of her personality and image: combining athletic power, elegance, and modernity. Each setup and outfit was designed to give her a new aura, highlighting her ability to move beyond her original universe and establish herself within the fashion world. We therefore:
• Defined a creative direction focused on fashion, beyond sports
• Styled Alizée to showcase her multiple facets
• Built an image that projects her as a model
• Created visuals where elegance and athleticism meet in a coherent aesthetic