ZAHO

Creative Direction – Collaboration with Zaho

A true force of character, Zaho embodies the beauty of an authentic, modern woman, proudly rooted in her Algerian heritage. Through this collaboration, the goal was to visually express the duality that defines her — a charismatic fighter and a sensitive woman, both powerful and deeply human.

The layering of textures and volumes symbolizes her inner richness — each layer representing a facet of her journey, balancing the warrior and the mother, strength and softness. The visual universe built around her was designed to reflect her story, resilience, and singularity, while affirming her status as a timeless icon of the French music scene.

Our work with Zaho focused on creating a strong and cohesive identity that mirrors her essence — a blend of depth, elegance, and emotional strength.

We therefore:

• Created a new logo to modernize her visual identity.
• Designed the cover art for her upcoming project, true to her new artistic direction.
• Supervised visuals and press photoshoots, adapting each image to her universe.
• Created iconic hairstyles to ensure immediate recognition and a strong visual signature.
• Designed custom-made outfits to highlight her uniqueness and stage presence.
• Oversaw the development of her music videos, from concept to final version, ensuring aesthetic consistency.
• Strengthened brand relationships, reinforcing her position within fashion and culture.

A comprehensive creative direction project aimed at elevating the woman, the artist, and the icon — a visual expression of emotion, pride, and power.

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