Working with INNOCNT

‍With INNOCNT, the work started right from the birth of the project: the goal was to develop not only the artist himself, but also an entire universe around him. The objective was to lay the foundations of a clear and strong identity, true to his DNA. His musical style is rooted in soul, with a distinctive twist: he sings in English while addressing a French audience. This singularity immediately sets him apart on the local music scene. The idea was to craft an image that is both sensitive and captivating, echoing his music and reinforcing his identity. The long-term goal is to establish a complete universe that can evolve with him while staying coherent, and reach a wider audience. We therefore:
• Defined the artistic and visual DNA of the project
• Worked on enhancing his image for the audience
• Created content to lay the first foundations of his communication
• Developed future directions to consolidate his identity and prepare his growth

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