Creative Direction – Collaboration with SCH

Our collaboration with SCH began with styling, curating looks from brands such as Jean Paul Gaultier, Botter, Jacquemus, Kenzo, and more. The goal was to strengthen his visual identity through a wardrobe that felt both authentic and iconic.

The partnership quickly evolved into a full creative direction, aiming to build and shape a long-term artistic universerooted in the artist’s personality, message, and connection to his fanbase. Every artist evolves throughout their albums — the visual identity must evolve too, amplifying and aligning with that artistic journey.

We therefore:

• Selected key media outlets to highlight SCH’s growth and artistic narrative.
• Developed brand relationships, leading to custom-made pieces and exclusive collaborations.
• Supported his integration into the fashion world, resulting in numerous invitations to Fashion Weeks and partnerships with top designers.
• Proposed new creative concepts for upcoming projects in harmony with his musical evolution.
• Recommended directors and photographers who could translate his vision visually and emotionally.
• Supervised the visual content strategy across social platforms to maintain a cohesive and elevated aesthetic.
• Oversaw the creative process for his music videos, from initial development and artistic direction to final cut approvals.

A long-term collaboration built to elevate SCH’s image without distorting it, reinforcing his position as a cultural and stylistic icon at the intersection of music, fashion, and art.

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