Working with Ridsa

‍I took over the artist’s image by first focusing on the universe he wanted to convey. The goal was to bring him back to the forefront, making his music more popular and his identity instantly recognizable. Since his sound is rooted in Latino influences, I worked on creating a warm, vibrant, and solar image that reflects this energy. The idea was to build a consistent universe, true to his personality and message, while staying authentic to his fanbase. Every artist evolves throughout their albums; their image must reflect this journey and reinforce their artistic vision. With Ridsa, this meant:

• Developing new concepts for upcoming projects
• Introducing new directors and photographers to support his evolution
• Providing visual content to feed his social media platforms
• Overseeing the development of music videos, including image feedback and version tracking, until the final release

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