Creative Direction for SNAPCHAT

For the SCH x Snapchat project at the Orange Vélodrome, the goal was to transform a concert into a truly immersive and memorable experience. As creative director, my role was to go beyond a live performance and create a technological, avant-garde universe for the audience. The event, built around augmented reality and digital interaction, had to break traditional live show codes and leave a lasting impression. The guiding idea was to let the audience interact with the performance in real time, with Snapchat as a key partner, using its creative tools to bring SCH’s imagination to life. We therefore:

• Defined an immersive and digital creative direction for a unique live show

• Designed a Snapchat activation built around the track Champs-Elysées

‍• Transformed the stadium roof into a visual Champs-Elysées, with cars crossing the sky

• Created a custom 3D filter allowing fans to literally become SCH on Snapchat

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