Creative Direction for the Editorial Prisoner of Time

Prisoner of Time is an editorial conceived as an abstract representation of the temporal captivity imposed on the modern individual. It unveils those invisible yet essential ties that orchestrate an exhausting, omnipresent race against the clock.

The two young models embody determination and the human struggle against this relentless constraint, evolving within a hostile, icy, and impersonal setting. Their presence highlights the absurdity of this endless race, where we live as if a clock were permanently looming above our heads.

Through this project, I sought to reveal how the obsession with performance and speed confines us, diverting us from what truly matters.

We therefore:

• Built a creative direction around the notion of temporal captivity
• Staged a cold, impersonal visual universe to reinforce the narrative
• Styled the models as symbols of human struggle against time
• Developed a visual storytelling that questions our relationship with time and the essential

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