Creative Direction for Asian Speed
In collaboration with Fred Depontchara, Asian Speed explores the intersection between Japanese aesthetics and a contemporary vision of movement. The goal was to create a graphic, kinetic universe where each image captures the tension between speed, lightness, and urban poetry.
Inspired by the city of Tokyo, Asian Speed reflects the energy of a metropolis in perpetual motion — a world where youth constantly reinvents itself. The light trail extending from the model symbolizes this constant acceleration, a visual echo of modern life that is both frenetic and dreamlike.
We therefore:
