Creative Direction – Poupée
Free from all norms, Poupée celebrates a femininity that is bold, radiant, and unapologetically free.
Set in a Parisian palace transformed into a messy teenage bedroom, a young woman embraces herself fully — seductive, daring, and delightfully unpredictable.
She plays with appearances, blending sparkle and provocation, sensuality and irony.
Somewhere between femme fatale and rebellious youth, Poupée becomes a metaphor for modern freedom — the right to love yourself without filters, to shine without permission, to exist without apology.
Vibrant colors, glossy textures, and striking contrasts create a world that’s both glamorous and subversive, where imperfection becomes an asset and nonchalance, a form of power.
We therefore:
