Creative Direction for Porsche – Pop-Up Concept
For Porsche, the idea was to go beyond a simple car presentation and build an immersive, experiential universe. The objective was to highlight the brand in an avant-garde context, blending mechanical power with digital aesthetics. The concept was structured around several key elements:
• A pixel-inspired digital universe: a setting designed with pixelated PNG visuals in black, grey, and white, incorporating strong graphic symbols to express speed and modernity.
• A sensory experience: diffusion of a leather scent to recall Porsche interiors, moving mirrors creating the illusion of a car too fast to be seen, and a laboratory-inspired atmosphere to showcase the 911 displayed at the entrance.
• An immersive journey: a visual storytelling that transported the audience to Val d’Isère through animated maps, pixel zoom effects, snow, and snowmobiles. • A reimagined merchandising space: mirrored racks, floating car seats, a suspended car frame, and a product-focused display design.
• A German culinary touch: the inclusion of a traditional dish (Königsberger Klopse) and an iconic cocktail (Berliner Weiße mit Schuss), reinforcing the brand’s heritage.
• An innovative photobooth: radars capturing spontaneous photos, replacing the traditional setup and giving guests a unique memory to take home. The result was a pop-up transformed into a total visual and sensory experience, positioning Porsche within a bold, creative, and experiential framework.
Creative Direction for Porsche – Pop-Up Concept
For Porsche, the idea was to go beyond a simple car presentation and build an immersive, experiential universe. The objective was to highlight the brand in an avant-garde context, blending mechanical power with digital aesthetics. The concept was structured around several key elements:
• A pixel-inspired digital universe: a setting designed with pixelated PNG visuals in black, grey, and white, incorporating strong graphic symbols to express speed and modernity.
• A sensory experience: diffusion of a leather scent to recall Porsche interiors, moving mirrors creating the illusion of a car too fast to be seen, and a laboratory-inspired atmosphere to showcase the 911 displayed at the entrance.
• An immersive journey: a visual storytelling that transported the audience to Val d’Isère through animated maps, pixel zoom effects, snow, and snowmobiles. • A reimagined merchandising space: mirrored racks, floating car seats, a suspended car frame, and a product-focused display design.
• A German culinary touch: the inclusion of a traditional dish (Königsberger Klopse) and an iconic cocktail (Berliner Weiße mit Schuss), reinforcing the brand’s heritage.
• An innovative photobooth: radars capturing spontaneous photos, replacing the traditional setup and giving guests a unique memory to take home. The result was a pop-up transformed into a total visual and sensory experience, positioning Porsche within a bold, creative, and experiential framework.