SCH – Launch of the “Autobahn” Mixtape with Deezer
Surface area : 400 m²
Designed as a deep dive into the world of Autobahn, the launch party for SCH’s new mixtape, created in collaboration with Deezer, took place in a transformed underground parking lot. A symbolic choice — since the album revolves around the themes of cars and speed, two core elements of the artist’s identity for this project.
Upon arrival, guests were welcomed by a hostess dressed like SCH on the album cover. Standing behind a mechanic’s garage trolley, she collected each guest’s phone and applied a custom vinyl covering. Conceived as both a gift and communication tool, this phone wrap doubled as a street marketing object, reminding everyone that a phone is often the most visible item on a restaurant, bar, or meeting table.
The space continued with a photocall replicating the podium from the latest music video, allowing fans to recreate and immerse themselves in the visual universe. One of the main highlights was a fully reconstructed set from the video, giving guests the chance to take photos as if they were on the shoot itself. The cars from the album cover — including a real Formula 1 car — were strategically positioned for maximum visual and Instagram impact, amplifying the event’s spectacular and immersive dimension. iPads placed around the venue allowed for an exclusive first listen of the mixtape, while limited-edition merchandise was distributed to extend the experience.
The scenography was rich in symbolic details: SCH’s racing suit, integrated into the decor, reinforced the automotive theme, while an exclusive cocktail — created by the artist in collaboration with Fefe — connected the sensory and musical dimensions of the night.
A key element of the staging kept the suspense alive: a car speedometer projected on a giant screen, its needle accelerating as the artist’s arrival drew near. The progressive climb of the kilometers per hour created a palpable tension, heightening excitement and setting the stage for the grand entrance.
Moments later, SCH’s arrival marked the climax of the evening. The artist made his entrance riding a motorcycle, immersing the crowd in an electrifying atmosphere. This creative choice, perfectly aligned with Deezer’s slogan “Bring the Music”, gave full meaning to the collaboration — SCH literally brought his music to the event, transforming the launch into a live performance at the heart of the experience.
In the end, the Autobahn release party offered a complete, sensorial journey — where every detail, from the scenography to the welcoming ritual, intertwined the mechanical essence of the album with SCH’s raw stage energy. A celebration of a project that was liberating, powerful, and unapologetically bold.
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SCH – Launch of the “Autobahn” Mixtape with Deezer
Surface area : 400 m²
Designed as a deep dive into the world of Autobahn, the launch party for SCH’s new mixtape, created in collaboration with Deezer, took place in a transformed underground parking lot. A symbolic choice — since the album revolves around the themes of cars and speed, two core elements of the artist’s identity for this project.
Upon arrival, guests were welcomed by a hostess dressed like SCH on the album cover. Standing behind a mechanic’s garage trolley, she collected each guest’s phone and applied a custom vinyl covering. Conceived as both a gift and communication tool, this phone wrap doubled as a street marketing object, reminding everyone that a phone is often the most visible item on a restaurant, bar, or meeting table.
The space continued with a photocall replicating the podium from the latest music video, allowing fans to recreate and immerse themselves in the visual universe. One of the main highlights was a fully reconstructed set from the video, giving guests the chance to take photos as if they were on the shoot itself. The cars from the album cover — including a real Formula 1 car — were strategically positioned for maximum visual and Instagram impact, amplifying the event’s spectacular and immersive dimension. iPads placed around the venue allowed for an exclusive first listen of the mixtape, while limited-edition merchandise was distributed to extend the experience.
The scenography was rich in symbolic details: SCH’s racing suit, integrated into the decor, reinforced the automotive theme, while an exclusive cocktail — created by the artist in collaboration with Fefe — connected the sensory and musical dimensions of the night.
A key element of the staging kept the suspense alive: a car speedometer projected on a giant screen, its needle accelerating as the artist’s arrival drew near. The progressive climb of the kilometers per hour created a palpable tension, heightening excitement and setting the stage for the grand entrance.
Moments later, SCH’s arrival marked the climax of the evening. The artist made his entrance riding a motorcycle, immersing the crowd in an electrifying atmosphere. This creative choice, perfectly aligned with Deezer’s slogan “Bring the Music”, gave full meaning to the collaboration — SCH literally brought his music to the event, transforming the launch into a live performance at the heart of the experience.
In the end, the Autobahn release party offered a complete, sensorial journey — where every detail, from the scenography to the welcoming ritual, intertwined the mechanical essence of the album with SCH’s raw stage energy. A celebration of a project that was liberating, powerful, and unapologetically bold.