Styling for Jade

For Jade’s  album, the goal was to create a complete stylistic direction that reflects her duality — a natural softness combined with an urban edge. The styling needed to lay the foundation for a strong, recognizable identity that stays true to both the woman and the artist she is becoming.

Each look was designed to embody this harmony between sensitivity and strength — a subtle balance of elegance, modernity, and urban grounding. The idea was to build a visual universe that sets her apart while expressing her authenticity and artistic vision.

We therefore:

• Built a distinctive fashion identity for her debut album
• Merged softness, femininity, and urban energy through her silhouettes
• Created a recognizable image — notably through her hair — that remains true to her personality
• Established the foundations of a strong and lasting stylistic universe

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