Styling for Cheu-B

For Cheu-B’s new album, the goal was to establish a strong and instantly recognizable visual identity. The styling aimed to accompany his artistic evolution by giving him an avant-garde yet elegant image — one that sits at the intersection of American and European influences.

Cheu-B’s natural charisma, body language, and unique way of posing are already part of his signature. The styling was designed to enhance these traits without altering them — translating his confidence and energy into powerful, contemporary silhouettes.

We therefore:

• Defined an elegant, forward-thinking direction inspired by American aesthetics
• Designed looks that highlight his distinctive presence and attitude
• Created a recognizable image consistent with his musical universe
• Supported his artistic growth through a clear and cohesive visual identity

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