Sergio Tacchini reached out to me to design a premium line, conceived as a creative laboratory for the brand. The challenge was to remain true to its codes while injecting new energy, capable of repositioning the brand and giving it a second wind.
I went back to the roots: tennis, the true DNA of Sergio Tacchini. The idea was to revisit this sporting heritage and elevate it with a more premium and contemporary approach, bringing the brand back to life while pushing it towards a cooler, fashion-forward aesthetic. The objective was to make Sergio Tacchini desirable again and aligned with today’s expectations.
We therefore:
