For Niobe, the challenge was to go beyond the usual codes of freestyle and turn it into a true aesthetic piece. Instead of staying within the raw and spontaneous universe of street freestyle, I wanted to create a more cinematic and refined vision. Red naturally emerged as the central color, echoing both Maison Baron Rouge — the artist’s label — and the visual identity of the album. Since the album revolves around the theme of automobiles, I chose to set the performance in a glossy red garage, transforming this mechanical space into a stylized and immersive environment. The entire sequence was designed as a one-shot take, to emphasize the intensity and fluidity of the track. I oversaw the artistic direction, ensuring the atmosphere reflected SCH’s universe while elevating the performance, giving Niobe a unique dimension that transcends the idea of a simple freestyle.
For Niobe, the challenge was to go beyond the usual codes of freestyle and turn it into a true aesthetic piece. Instead of staying within the raw and spontaneous universe of street freestyle, I wanted to create a more cinematic and refined vision. Red naturally emerged as the central color, echoing both Maison Baron Rouge — the artist’s label — and the visual identity of the album. Since the album revolves around the theme of automobiles, I chose to set the performance in a glossy red garage, transforming this mechanical space into a stylized and immersive environment. The entire sequence was designed as a one-shot take, to emphasize the intensity and fluidity of the track. I oversaw the artistic direction, ensuring the atmosphere reflected SCH’s universe while elevating the performance, giving Niobe a unique dimension that transcends the idea of a simple freestyle.