Ho99o9

Styling for Ho99o9 – Shoes Up Magazine

For the Shoes Up magazine shoot with Ho99o9, the goal was to capture the raw essence of their world — an explosive fusion of hip-hop, punk rock, and underground American energy. The styling needed to extend that intensity, turning clothing into a natural continuation of their personalities and creative chaos.

Each look was designed to reflect their duality: the rebellion of punk and the power of rap, destruction and style, rage and control. Combining leather, metal, and technical fabrics, the outfits built a visceral universe where provocation becomes a visual language.

We therefore:

• Styled the duo in a world merging American punk rock and hip-hop
• Used clothing as an extension of their rebellious and experimental identity
• Created a raw, avant-garde, and iconic aesthetic
• Reinforced their image through bold and impactful styling for Shoes Up magazine

‍